microsoft partnership lansera

Lansera selected as Microsoft Startup Partner

Lansera Virtual Events has been selected for the Microsoft Startup Program. Lanseras virtual event platform will soon be available on Microsoft Marketplace, and will be accessible to all resellers and partners within the Microsoft network.

PCMA webinar

PCMA Webinar: The New Digital Event Economy, Explained

Lansera is now part of the PCMA, the world’s largest network of business events strategists. On the 27th of July Lansera will host a webinar as part of the “Get to know series” of PCMA.

MPI WEC VEGAS hybrid event

Lansera Virtual Events hosts MPI WEC VEGAS

Lansera Virtual Events in now part of the MPI, the largest meeting and event industry association worldwide. MPI has a global community of 60,000 meeting and event professionals including nearly 14,000 engaged members. 

“For us, joining MPI is a big and important step to connect to stakeholders in the global event industry. It’s a huge sector impacting how we connect and how we can unify people around the world”, says Viktor Strömberg, Chief of Operations at Lansera.

Today, on the 17th of June Lansera is hosting a webinar at MPI’s large digital event MPI Vegas Digital Experience, to talk about how to grow your business using virtual or hybrid events. MPI WEC Vegas is a great example of just that, as its a hybrid event; an in-person experience as well as a digital one. Both are 100% live, happening simultaneously and allowing the audience to participate in the way that’s best for them.

“We are so excited to be part of this new digital era! Understanding the paradigm shift that is now taking place in terms of digital and hybrid events, is important to us in order to be able carry out future events in the best way possible. We want to serve the event industry and make sure we are providing a cutting-edge platform that meet their needs”, says Viktor Strömberg.


Feel free to check out the MPI WEC Vegas event today
or sign up for one of Lanseras webinars to learn about virtual events.

How Does a Virtual Conference Work?

The pandemic has led the entire world to change their way of life. As people cannot gather in large numbers, they have shifted towards online platforms to go about their businesses. Event planners and organizers are hosting events virtually. Virtual conferences are the latest innovation in technology and are accessible to audiences from all around the world. Before asking how does a virtual conference work, you should know what it is.

Virtual Conference

virtual conference is a lot like an in-person conference. These events have the same features such as workshops and networking opportunities. However, instead of hosting this event in a physical venue, it is hosted in a virtual environment. People can join in from anywhere in the world, all they need is a device and a working internet connection. Virtual conferences are very inexpensive and super convenient. Both the corporation and the attendees can benefit greatly from hosting virtual conferences on a virtual event platform.

The Benefits of Hosting a Virtual Conference

The benefits of hosting these events online are numerous. There are so many good reasons to host virtual conferences. Virtual events have a much bigger reach as geographical constraints are finished. Not only do corporations save money on overhead expenses but they also save the cost of accommodations and meals.  Due to the fact that these events are held virtually, they can host a greater number of people. As attendance increases, so does the profit generate by the company. Moreover, as these events have higher attendance, opportunities for sponsorships increase too. All these reasons are why virtual conferences are popular in the business sector.

How does a Virtual Conference Work?

With the market being this competitive, a lot of corporations are switching to online platforms. To compete with other big companies, corporations need to know how to host virtual conferences. Each virtual event is designed especially for specific corporations. Here are a few things to keep in mind while hosting a virtual conference:

1. Choosing a Virtual Event Platform:

The first step while planning to host a virtual event is choosing the right virtual platform. These platforms are customizable to fit the needs of the corporations. They also use a combination of audio-visual aids and webinars. These help corporations spread information about their events and products. Different event platforms provide different features to corporations. The perfect platform can be user-friendly and allow corporations to mould the event according to their needs.

2. Selecting a Theme:

The next step is deciding the theme for the event. This can be carried out through the webpage. The webpage of the company can be the most informative medium. A webpage includes the schedule of the event and the details about each session. Moreover, the time and date of the event is placed there along with blogs that highlight the importance of the conference. An innovative webpage creates interest in attendees and increases attendance. In turn, that increases the sale of products and services.

3. Promoting the Event:

When virtual events are not promoted, the entire efforts of the corporation are wasted. The webpage is an important platform to promote events. Moreover, the best way to get the event promoted is through the use of social media. Everyone has access to social media, and it is the best way to spread the word about an event, in the smallest amount of time. Another great way to promote an event is by sending out emails to sponsors and the attendees.


With the entire world shifting towards virtual platforms, corporations are in severe competition with each other. These events are the best way to keep things normal in difficult times like these. Which is why all businesses are shifting towards it. To compete with other corporations, it is important to know how corporations work virtually.

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The Best Tips To Host A Successful Virtual Health Fair

Host a Successful Virtual Health Fair

The health sector has benefited greatly from all the innovations in the fields of science and technology. The centre of disease control has made many promising inventions and cures to the many diseases that afflict human beings. Many healthcare corporations host health fairs to improve the health issues and wellbeing of the people. It is very beneficial for the corporation as it helps it raise funding for medical research and charity work. So, is your corporation planning a health fair event? Here are some awesome tips to host a successful virtual health fair!

1. Deciding on a Theme for your fair

Adding a theme to a virtual health fair gives it more of a flare. It helps finalize the entire layout of the event such as the layout of the webpage and all the concerning activities. An interactive and interesting event brings out the creative side of the corporation, which shows the employees and shareholders that the corporation is working towards the greater good. The themes that healthcare corporations can use could be based on the seasons or the health observation for the month. The whole point of adding a theme to a healthcare event is to make things more interesting to attract attendees.

2. Finding Sponsors

To host great events, companies need to have the financial support of sponsors for the healthcare event. This financial aid benefits the corporations in a great capacity. Big corporations can also become sponsors for small, local health-related businesses such as insurance companies, gyms, dietitians, health food companies and exercise equipment shops, etc. Moreover, with sponsors backing up the event, corporations can host at large scales which can accommodate a lot more people.

3. Choosing the best Online Event Platform

To help corporations host great events there are many virtual event platforms available all around the world. Platforms like Virtual Recruitment Days help corporations to host the best events possible. Their team of experts are specifically chosen to help corporations host informative and interactive health fairs that are equipped with virtual booths and a virtual environment that is as effective as any physical event. With an interactive environment, corporations can ensure that they raise awareness for healthcare-related proceedings and diseases.

4. Adding Giveaways and Giving Freebies from your exhibitors

There is no doubt that healthcare fairs are hubs of knowledge and education which might not be very attractive to a lot of people. Therefore, an interesting feature that corporations can add are challenges in between the speakers and informative webinars. These challenges can be related to medicine and diseases. Attendees can participate in these challenges and the winners can be awarded special gift baskets and coupons. Moreover, corporations can be given a raffle ticket to win a prize, attendees can get stamps at different virtual booths which can be turned into entries for the giveaways.

However, even though individuals can get excited with challenges but not everyone can win. This is why corporations should also include freebies at their health fair so that everyone can feel like a winner and get something tangible along with knowledge of the field. Small and interactive additions like these make virtual health fairs unique and interesting.

5. Scheduling Video Demonstrations and Webinars at a vitual event

In addition to the health fair, corporations can give video demonstrations on medical skills such as CPR and first-aid practices. This would give the general population a lot of important information of medical practices that they should know and might have to use in their daily lives. CPR is an important skill as it helps keep blood and oxygen flowing which is vital when it comes to cardiac arrest. Another thing that these corporations can add are webinars that can be viewed from anywhere in the world. These webinars would consist of short informational videos that would cover a wide array of medical problems and information.


Besides the conventional features and steps of hosting virtual health fairs, these unique and interesting tips can help any corporation to host unique virtual health fairs. These kinds of events are the epitome of innovation of the 21st Century. Not only has science and technology greatly affected the way medicine is practiced but it has also led towards people having longer, healthier life spans. Virtual health fairs are great ways to bring about awareness towards the field of medicine and with the aforementioned tips, corporations can successfully deliver them!

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How To Plan A Virtual Event

How often do you start working on a project without a structured plan? Almost never! This is exactly the case with organizing or executing an event. The stronger your understanding of the event is, the better you are able to plan a virtual event. 

Just as the attention of the business world has shifted to virtual platforms, companies focus on planning an event beforehand. Digital solutions have made life easier yet it is tricky to plan a virtual event. Likewise, hosting an event demands prior work which becomes the basis for a successful event. One cannot blame the intricacy as virtual events are run by careful work compared to a physical event. 

An event is built upon research and planning. First-timers can have a tough time learning to go about it. That is why we have constructed an event plan for you to follow each time you book an online virtual event. A virtual events platform helps you plan and execute your event flawlessly. Wondering why didn’t the need for this plan cross your mind before? Well, there is always a first time and we want to make sure you are equipped for your first time. 

Follow these easy steps to create and execute a virtual event. 

1- Construct a Do-able Plan

Before starting on a virtual event, define your expectations from it. List down the dos and don’ts for your understanding which helps the team map their way through the event. A well-constructed plan is much needed to move forward. Consider this initial step as a torch and let it shine on the virtual event being executed. 

Use quantifiable measures for your goals and priorities. Once the plan is built, your team has the structured guideline to follow throughout the event. Be it a conference, job fair, or trade show, defined goals help with the success of a virtual event. Moreover, focus on creating do-able plans. Do not get trapped in something you cannot pull off as you plan a virtual event. Your success rate depends on a well-crafted plan. 

2- Choosing a Virtual Events Platform

The foremost step to creating a virtual event is to select a virtual platform. Choosing where to invest is a hard call. It is important that you examine and pick a virtual events platform that suits your event. Before you hop on and pick a platform, consider the following stances; whether the platform is well known for the services it provides, confirm how immersive the platform is, check the previous events hosted at the platform to have a clear idea of the professionalism of virtual events platform. These are the easy ways to examine the competence of a virtual platform. 

A virtual platform should be expert in providing an image of an in-person event. For instance, if you are to host a conference at a virtual events platform, make sure that the visuals and features are a glimpse of traditional conferences. Virtual platforms should look as real as possible, 3D events having attendees move about in the lobby just as they would at an event. Sounds crazy, right? Not to forget, make sure that engagement options like chat or Q&A are being offered by the platform. One can beautify the event with customizable booths and fully personalized designed lobbies. Hence, it is essential to opt for an events platform that offers maximum benefits, which further confirms the success of your virtual event. 

3- Reach out to Speakers

With virtual events, it is important to ensure that speakers are in good terms with the attendees. This is essential to notice when an event is run by the spirit of a speaker. The most important quality that a speaker should possess is the ability to keep the audience spellbound throughout the event. The more skilled a speaker is, the more chances are there for the event to go successful. 

Picking a speaker can be tricky. There are certain factors that should be taken into consideration. When selecting a speaker for your event, look out for speakers expert in the subject matter you are to conduct, thought-leaders around you should be preferred. Moreover, reaching out to speakers with a good fan following, be it an influencer or a PhD in the field. It is also suggested that you look for a speaker who is the choice of your attendees. Surely, this is an easy tactic for securing maximum engagement. 

4- Associate with Sponsors and Exhibitors

In planning an event, there is a need to get in touch with sponsors and exhibitors. For events like trade shows and non-profit events, one should associate with organizations in advance. The organizations you reach out to can be your partners or leaders in the field. You can invite them to exhibit at your event or sponsor the event. Once the deal is final, you can collaborate with them on the booth design.

5- Plan Activities 

For an increased user engagement, it is advised to plan interactive activities. Such activities will hook users to your event. Through these activities, you can impart further information to attendees to gain maximum attention. Schedule lucky draws and hourly prizes for interactive attendees. 

6- Construct a Schedule 

With a well-constructed plan of events, businesses can achieve maximum growth. Once you have stakeholders on board and have activities planned out, it’s time to form an event schedule.
For a successful event, note that the event must be scheduled with a healthy balance of activities, speaking sessions, and break. For instance, the event can be scheduled as; 

1- Begin with an introductory session and include some time for questions and answers. 

2- Schedule a 10-minute break for attendees to get familiarized with the virtual platform. 

3- Plan a 45 minutes session, with 5 minutes of Q&A. 

4- Programme time for a lunch break or tea. 

5- Plan to present high-profile speakers at the start to gain maximum attention.

6- Schedule activities towards the end of the event when the attendees start to lose interest. 

7- Work on Promotions 

Once you have all the things planned out it is time for working on promotions. Business communication is carried out through email marketing. It is cost-effective and highly-personalized. With email marketing, send out emails to all your contacts. Add a call-to-action by keeping the message concise and clear. 


With a structured event plan, one can easily mark the success of their event. At Virtual Recruitment Days, events are organized and executed with perfection. The steps to reach out to speakers, exhibitors and sponsors should be followed carefully. Planning activities to ensure user engagement and maximum attendee attention are vital for your event. Scheduling the event and working on promotions is as important as working on a set of goals. Make sure that the maximum number of your target audience gets invited to the event. You don’t want it to go down the hill in any way? Note and follow all the above-mentioned steps to mark the success of your virtual event. 

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Author | Mubashrah Rahim